British racing’s new HorsePWR platform goes live

We’re all horse lovers and want to know that their welfare always comes first in this sport.

This month, British racing has launched HorsePWR, a new communications campaign designed to share and promote the facts about welfare in horseracing to reach the 5 million annual race-goers and, in time, to reach newcomers to racing and the general public.

The campaign’s new platform, horsepwr.co.uk, provides the facts about the sport and the Thoroughbred to share information about their purpose, the lives they lead, and the high welfare and safety standards that underpin British racing.

Racing’s new digital hub brings together all the most important information on horse welfare in one place—easy to find and easy to read—with facts and data provided and questions answered. HorsePWR also explores the areas that racing has committed to improving, from reducing risk on and off the racecourse to better supporting horses when they leave the sport.

Of course, Racing Grooms are at the heart of racehorse welfare, where their dedication, love, and skill are integral to the exceptional standards of care that racehorses receive throughout their careers. There are around 14,000 horses in training at any one time, receiving dedicated care from a team of more than 8,000 racing staff, and the quality of life they lead can be seen in their physical condition on the racecourse. If you’re considering a career as a Racing Groom and have questions about racehorse welfare, visit horsepwr.co.uk. It is a brilliant website, user-friendly, and brimming with facts and figures to answer your questions.